Thursday, 18 November 2010

Music Video Idea's

After watching some music video's on the television and online, as a team, we decided that music video's lately after comical or satirical anymore. They lack humour.
We then came up with the idea of a comical zombie music video as we believed there was a gap in the industry for this as to our knowledge and research it had not been done before. You have other zombie and monster music video's like the famous Thriller by Michael Jackson but not any with any comic value.
This inspired a narrative which involved two boys, one of which, turns into a zombie and starts attacking his friend and mother. Eventually the police turn up and kill the zombie where it actually turns out to be a t.v show in the style of the American show "Punk'd" presented by Ashton Kutcher. The comical nature of the video happens at the end and other scenes in the video.

To go to this video we narrowed down a select amount of songs.
These include:

Build me up Buttercup- The Foundations

Witchcraft- Pendulum

Invaders must die- The Prodigy

Contact- Foreign Beggars

We should bang my noze- Zombie disco squad

Monday, 1 November 2010

Bashy-When the sky falls. Music Video Analysis

This song is the theme tune for a film called "shank" in which the artist is actually an actor in the film. The film is about a future London that has been set into decay and is ran by gangs and the youth, it has become completely corrupted by illegally activity and has lost and sense of legal authority. The idea's put across in the film are repeatedly referenced to in the music video showing many film clips throughout. The clips are shown in conjunction with the music video swapping very quickly between the two constantly.This fast swapping between clips creates an almost nostaligic feel to the video making it seem like a biography and "Bashy" is reflecting on past memories. The clips from the film shown are very fast paced action packed ones showing scenes of violence and theft which runs smoothly with the fast nature of the song which is of a grime, rap nature. However, in one particular bit of the song it breaks down into slow singing where the shot shown is still of a rapid nature creating a juxtaposition between what is being watched and what is being heard. Perhaps showing that what is happening in the clips shouldn't be happening and everything should be done in order to stop this from happening in the future.
The music video itself is, shown in a establishing shot, a dirty derelict building where the glass is smashed in and the ceiling broken. This sort of building depicts perfectly the scenery shown in wider London in the films representation. So even though fate seems dim for many of the youth caught up in this aggressive London the glimmer of sun rays shining through the roof could show that there is a chance to break out of this cycle and aspire to greater things. This is further enforced because the artists in the video are wearing clearly expensive, clean, nice clothing. Showing that there are ways to break the mould and change things for the better.This returns us to the biographical nature of the video because during the song "Bashy" looks straight into the camera in an extreme close up after a continued tracking shot from behind the artist so that you cannot see the front of him and takes of his black tinted sun glasses. The black tints in the glasses makes it feel inpersonal and makes it seem as if he's hiding something. But as soon as he takes them off and looks (as it feels) straight at you completely changes the sensation created and creates a personal message, like he's talkin straight to you. This connection between the audience and music artist makes his messages of escapism and aspiration even more powerful. After this revealing of glasses a clip from the film is quickly shown of the same artist throwing a punch straight at the camera through a point of view shot. This imagery really 'hits home' with the audience because not only is it creating a connection again it also shows the physical challanges that may be needed to break free from the terror some of the youth may find themselves in.
Towards the end of the video a blue negative colour is put over the video and shows the artist screaming. This i believe shows reality in an unbelievable way, which in turn is almost like the morals of "Shank" that this could be the future for children but surely its so unreal, so unbelievable that we, as a society can't let it happen?
The last imagery shown is of the artist, "Bashy" walking out of the bulding from an aerial shot leaving behind the building, leaving behind the memories, leaving behind the past. This shows that he's been through the rough, he's struggled to get to where he is but he doesn't look back on it now and through aspirations and effort you can succedd and don't have to rely on an illegal lifestyle of theft and crime.

http://www.youtube.com/watch?v=ApUigTNNU3I